Entrepreneurial Chief Marketing Officer

About My Blossom

My Blossom is the first app for Self Care & Self Love combining Yoga, Pilates, Meditation, nutrition and mindfulness all in one. We believe only 15 min per day with My Blossom can change your awareness and focus in life. Through our premium programs and emotion tracker we establish the connection between our wellbeing offering and the happiness state of our customers. Our ultimate goal is to connect +1m women in Europe over the next 5 years with their happiest selves.
Founded by a team of international TV managers, My Blossom was initially bootstrapped as iOS and Android app for DACH markets. Our first seed round in 2020 enabled us to roll out into Italy and Spain during the Pandemic. We have a clear roadmap for growth by increasing our product & brand awareness in all markets, opening up for new sales channels and transition into a digital health company.

In this background we are looking for an entrepreneurial CMO to  

  • Manage our digital performance marketing across Social Media paid ads, SEO, Influencer, Affiliate and Email Marketing
  • Initiate and drive new media partnerships which extend our reach through new channels
  • Manage partner marketing approaches (with health insurances/other corporate partners) as part of our digital health extension

We are looking for you to complement our management team!

You have collected first experiences in a company or a start up with taking care digital performance Marketing. You are able to set up and optimize paid ads across multiple social media platforms (mainly Facebook, Instagram), drive SEO, work with Influencers and Marketing partners and are able to manage ROAS alongside a conversion funnel for digital (subscription) products. You are not “afraid” to go into details of a multiple partner tracking framework and align requirements with our IT team. 

You love Content Marketing and enjoy working in a fast pace agile start up environment as part of a (mostly virtual) team – in the beginning potentially only part time – and are excited about shaping the future of digital wellbeing and health. With a strong sense of entrepreneurship, you are open to take risks with high returns tied to our company’s longer term roadmap in mind which you will profit from. And to stay healthy and in balance you may have practiced Yoga, meditation and/or mindfulness techniques.

Excited about paving the way for digital health and happiness?

Please get in touch with  Julia Laukemann or fill out the following form
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